EICHER INAUGURATES A NEW STATE-OF-THE-ART DEALERSHIP IN CHHINDWARA, MADHYA PRADESH

Strengthening presence to serve Eicher Trucks and Buses customers in Central India

Chhindwara, 15th March, 2023: Eicher Trucks & Buses, a business unit of VE Commercial Vehicles inaugurated a new 3S (Service, Spares, and Sales) dealership, Geedee Trucking Pvt Ltd, in Chhindwara, Madhya Pradesh. Amidst the rapidly changing business environment, Eicher always aims to support its customers through world-class products and real-time support solutions to help them be unstoppable on road. A testament to this commitment is the state-of-the-art facility spanning over 15,000 square feet that also comes with a display area of 3500 square feet and multiple service bays to offer an immersive experience to Eicher Trucks and Buses customers. Located on SH-547 connecting Vidarbha with Central Madhya Pradesh, this dealership is well-positioned to cater to the sales and service needs of Eicher customers plying across Central India. With this inauguration, Eicher also moves a step closer to offering optimum assistance to local customers operating primarily in agriculture and mining industries of this region.

Speaking on the occasion, Ramesh Rajagopalan, SVP, Customer Services and Network Strategy, VECV, said, "Our network expansion in our home state, Madhya Pradesh, once again reflects our commitment of ensuring an always Customer-first philosophy. Our dealer, Geedee Trucking Pvt Ltd., has opened yet another state-of-the-art touch-point within 5km from the heart of the city of Chhindwara. The flourishing agrarian economy along with coal mining as well as emerging medium and small scale industries requires efficient transportation facility. The dealership’s close proximity to the city provides us with multiple opportunities to ensure superior uptime as well as offer 24x7 hassle-free support to Eicher Trucks and Buses customers in this region."

VECV offers one of the widest product ranges, from 4.9-55T GVW trucks and 12-72-seater buses. These products are produced on Eicher’s most innovative BSVI solution - EUTECH6 which offers the most reliable engine technology and best in class fuel efficiency. Eicher is the first player to introduce 100% connected range of vehicles with advanced telematics which provides enhanced fuel efficiency, superior uptime enabled by the industry-first Eicher Uptime Centre support, and segment-specific benefits such as enhanced logistical efficiency in e-commerce & passenger safety in buses. The company has the widest range of HD trucks in the industry and at various price points to cater to the basic, premium, and value segments.