EICHER INAUGURATES A NEW STATE-OF-THE-ART DEALERSHIP IN SILCHAR, ASSAM

Expanding footprint to serve Eicher Truck and Bus customers in southern Assam

Silchar, October 13, 2022:  Eicher Trucks & Buses, a business unit of VE Commercial Vehicles inaugurated a new 3S (Sales, Service and Spares) dealership, Highway Motors, in Silchar, Assam. This facility, spanning over 34,000 square feet with 120 feet frontage, is easily accessible for trucks and comes fully equipped with multiple service bays to provide excellent service and a positive customer experience. The dealership location in the Barak valley at the juncture of NH27 and NH37, opens-up service for Eicher trucks and buses plying across a wide stretch from west to north-east. This state-of-the-art setup will offer best possible assistance to local Eicher customers operating in segments such as fisheries, tea, bamboo along with infrastructure development activities. Eicher is committed to provide outstanding customer service and 24x7 breakdown assistance in the area with the help of large inventory of spare parts and a team of trained technicians.

Speaking on the occasion, Ramesh Rajagopalan, SVP, Aftermarket and Network, VECV, said, “We are pleased to expand our presence in Assam an important market for Eicher trucks and buses. Assam's major commercial hub, Silchar, plays a pivotal role in distribution of essential commodities to the states of Manipur, Mizoram, Nagaland, and Tripura. Our customers are an integral part of the surge in economic growth of this region on the back of agricultural activities and increased infrastructure development. This brand-new 3S facility reflects Eicher’s commitment to strengthen service experience as well as enhance uptime and profitability for Eicher Truck and Bus customers in the Silchar area.”

VECV offers one of the widest product ranges, from 4.9-55T GVW trucks and 12-72-seater buses. These products are produced on Eicher’s most innovative BSVI solution - EUTECH6 which offers the most reliable engine technology and best in class fuel efficiency. Eicher is the first player to introduce 100% connected range of vehicles with advanced telematics which provides enhanced fuel efficiency, superior uptime enabled by the industry-first Eicher Uptime Centre support, and segment-specific benefits such as enhanced logistical efficiency in e-commerce & passenger safety in buses. The company has the widest range of HD trucks in the industry and at various price points to cater to the basic, premium, and value segments.